The economic rule in practice today:
“Nothing produce an be allowed to maintain a lifespan longer than what can be endured in order to continue cyclical consumption.”
The word economy derives from the words οίκος (household) and νόμος (management, law) and speaks of an organic system that manages its resources sustainably to achieve prosperity and well-being. Planned obsolescence, a deliberate industrial policy to produce products with a predicted expiration date goes against all norms and laws of a sustainable economy.
There are many types of obsolescence that drive the consumer to compulsively want more and more, or in many cases the latest “it” item. For instance, the iphone, which continuously breaks ‘new’ technological and aesthetic barriers, which sales skyrocketed this year with the introduction of the latest phone 4S. A new style, a new software, a new system, rising maintenance costs and low interest rates, always draws us in like moths to light.
Are we clever consumers or we just programmed to want more, desire more and consequently consume more? Is our desire of consumption ever going to be satisfied? How many of our purchases proved absolutely essential to our life, and how many were just a consequence of a cleverly hidden marketing message hidden in an ad? Can we think outside the marketing box, or will we remain forever attached to the strings of big cooperations?
Is there space for innovative, independent and creative thinking that will offer financially viable solutions to our economic cul-de-sac? How can the local authorities get involved in regenerating local economies to prevent the spread of the ‘ghost’ town virus? What is a new way to combat the risk posted on us by (inter)national chain stores?